Thats something else entirely.

Tactics used in theX-Menprequels marketing campaign rely on an earnest commitment to pretense.

They take themselves seriously and ask their viewers to do the same.

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The Bent Bullet

Hey, Magneto… Great mug shot.

That ones free, 20th Century Fox.)

Several mutants across the country were killed that year, including two members of Lehnsherrs Brotherhood of Mutants.

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Azazel and Tempest were slain by Project: WideAwake operatives in July.

Records state the mutant operatives ambushed the duo.

Lehnsherr made his own closing argument.

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He insisted he was not guilty, and noted that no physical evidence linked him to the assassination.

I did not shoot your president, he told the jury.

But I know who did, and youll never find her.

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She has a way of hiding in plain sight.

This is information you didnt get from watchingDays of Future Past.

Without a time travel element to sell,Apocalypseis less concerned with explaining something to potential viewers.

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They were fun!).

Perfect for those unexpected, last-minute trips.

Given what weve seen in the promos for the film (i.e.

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the apparent destruction of the X-Mansion), this entire promotion has an intensely delightful dramatic irony to it.

With theDays of Future Pastmarketing campaign, we were asked to change history just like the X-Men.

With theApocalypsemarketing campaign, were encouraged to buy a house we cant afford.

As much fun as the Coldwell Banker ad is, it doesnt have the same interactive power.

We can do these things in real life, all on our own.

We watchX-Menbecause it would bereallycool to have superpowers.