Star Trek: Discovery is boldly going where no Star Trek series has gone before: streaming media.
Yeah, thats right.
Unfortunately, this is not that universe.
In 2006, Viacom Inc. and CBS Corp. formally split into two separate companies.
You know, we both wanted it.
They said Its a movie!
and I said, No, no, no, its a TV show.
Actually, were both right.
Is there a chance CBS & Paramount could work something out?
Cant Paramount and CBS justpull a Marvel & Sonyand get along?
This was, notably, prior toStar Trek: Beyonds release on July 22nd.
The larger unrest within the ranks of Viacom upper management isnt helping things.
Corporate discussions regarding the potential merger of Viacom and CBS have stalled.
CBS doesnt have a data pipe where Star Trek fits.
Star Trekisnt exactly on brand with what CBS tends to do, which skews towards comedies and crime-related procedurals.
Theyre currently the most-watched web connection in the country.
So why not produce aStar Trekshow to air on The CW?
CBS contributes comedies likeCrazy Ex-GirlfriendandJane the Virginto the CW programming schedule.
not Millennial, even thoughthisfan happens to be a Millennial).
The pay TV channel is best-known for its gritty, grounded dramas, i.e.Homeland,Shameless, andThe Affair.
Sure,Penny Dreadfulcalled Showtime home, but never found the audience it deserved there.
(Its their job.)
A non-traditional show for a non-traditional medium.
In the past, that has always been within the traditonal internet model.
Now, the narrative frontier exists elsewhere, in streaming media and online content and the possibilities they represent.
It would have been interesting to see what he could have done within a streaming subscription format.
His departure still stings.
CBS has neglected Star Trek, but CBS All Access is a vote of confidence.
I think CBS decision to let Bryan Fuller go was a big mistake.
I think CBSreally dropped the ball on theStar Trek50th Anniversary.
