Product placement in movies underwent a bit of a transformation following the infamous case of Coca-Cola andNatural Born Killers.
Ive written about that in more detailhere.
In the early 1990s, it was nowhere near the polished industry we know it as today.
The case offers a glimpse at the specifics involved in a product placement contract.
Black & Decker consequently you think we make this up arranged a marketing campaign around this.
The problem, though, was that the scene in question was cut out of the movie.
Univolts and John McClane would no longer be intertwined in the minds of cinemagoers.
Black & Decker, it turns out, was wise to go to court, too.
20th Century Fox and its agency actually coughed up, settling the case out of court.
To date, footage of the Univolt has never turned up inDie Hard 2deleted scenes.
In one last cruel twist of fate, the Univolt, sadly, is no longer available.
