Alex Garlands next movie, Annihilation, will bypass cinemas altogether in the UK.
And finally, just look at the cast: Natalie Portman, Jennifer Jason Leigh and Oscar Isaac.
It has the hallmarks of a smart, potentially great genre film.
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Besides, Netflix is now a patron of interesting films from respected directors.
So beyond our little tantrum about Annihilations venue, why does the announcement even matter?
But for this writer at least, there are one or two down-sides to all this.
Less than a decade ago, movies likeDistrict 9andMoongave us cinema experiences well never forget.