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Virtual reality will soon be inescapable.

Theyve produced over 300 pieces of original storytelling in the past four years alone.

Major brands are clearly buying into the hype.

Its also easy to see why virtual reality is exciting for firms used to one-dimensional marketing opportunities.

It feels like were in the MP3 player phase before the iPod, Vance says.

Were in the earliest phase of adoption.

It hasnt happened as fast as many in the industry would like.

Thats a long way off theestimated $5.1 billionthe same firm projected in January of 2016.

Jaunt VR has delivered on their goal to create compelling media.

Consumers like to test electronic products, whether in store or through friends, before making a financial commitment.

The IMAX experiences cost around $1 per minute with most running between seven and 15 minutes.

They know they can get a premium experience here.

Those experiences will have an exclusive window at the VR Centres before theyre released for home purchase.

IMAX does everything big.

They are planning a slow expansion with eight more locations around the world to open in 2017.

Thus far, over20,000people have entered the flagship (non-theater) location in Los Angeles in Q1.

Interested In Trying VR Yourself?

We really want to perfect marketing in the theater first, Lister says.

Theres about a million people that come through [the theater] a year.

However, the future may already be in your hands.

Through an app, audiences at home can play along with the in-studio contestants.

says Halvor Vislie, Future Groups chief operating officer.

Its something that makes the TV property live on outside of broadcast hours.

It gives users incentive to return to the app and improve their skills when the show isnt airing.

We have an average session length of over 20 minutes, Vislie says.

While the opportunities are infinite for VR and AR, a breakthrough likeLost in Timeis flying under the radar.

So why havent average American consumers invested in VR technology yet?

And with the VR community growing every day, its easy to see why optimism nevertheless abounds.

Main article image Lost in Time courtesy of The Future Group.

Image credit IMAX VR and JauntVR.

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