Transformers: The Movie traumatized a generation of kids with a string of startling deaths.

Wow, I thought.

This film isnt messing around.

But it was as nothing nothing compared to the shock of what happened to Optimus Prime.

), punches and stray laser blasts.

But then something shocking happened: Megatron shot Prime repeatedly in the chest.

But Prime pulls through, right?

What better way to do it than in the Transformers big, expensive debut movie?

We didnt know that he was an icon, Dille says, still seemingly baffled by the response.

It was a toy show.

We just thought we were killing off the old product line to replace it with new products.

Kids were crying in the theatres, Dille recalls.

We heard about people leaving the movie.

We were getting a lot of nasty notes about it.

There was some kid who locked himself in his bedroom for two weeks.

Already the writer ofGI JoeandTransformersTV episodes, he was given the task of writing theTransformersmovie script.

They cannot verbalise this; its beneath the surface.

To remove Optimus Prime, to physically remove Daddy from the family, that wasnt going to work.

In other words they were going to create new, more expensive toys.

So, whoever wasnt discontinued, stumbled to the end.

That scene didnt make it into the finished movie.