Because usually those movies dont travel overseas well.
It might play well in America, but its not going to play well elsewhere in the world.
Three years ago, that number was at 25%.
Studios, instead, have tended to go for a two-tier approach.
Its an area where big profits are being made.
However, while nobody has been looking, it seems that mid-budget movies have quietly come back into fashion.
This autumn, its far from an isolated example.
Itd be remiss to say that the studios of old have entirely abandoned mid-budget too.
Ironically, Warner Bros has been the most successful studio when dabbling in this area.
Crucially, the less successful films didnt leave the studio having to announce a profits warning to investors.
Sonys summer, in fact, was arguably saved by its prudence.
There are still risks to mid-budget, and Jerry Bruckheimers point still stands.
Its assorted home formats releases will eek it into profit at some point.
A studio could more easily absorb that than the smaller companies that have moved into the mid-budget space.
But still: mid-budget allows venturing towards material that Hollywood had been threatening to all-but-abandon.