Why did advertisers start handing money over to TV providers?

Sometimes the purpose of televised (and now streamed) episodic entertainment feels difficult to pin down.

This is why we do this whole TV thing.

Amazon Primes The Marvelous Mrs Maisel is a beautiful and seemingly effortless feat of episodic storytelling.

The series about a 1950s New York housewife becoming a standup comedian comes from Gilmore Girls creator Amy Sherman-Palladino.

Sherman-Palladino told reporters that she had been assured season two would still air in 2018.

Sure enough its now here with all ten episodes debuting on the 5th of December, and its glorious.

There is still work to be done.

On a creative level, keeping Midge grounded pays enormous dividends.

Its more refined, creative, experimental, and wildly hilarious.

Its also more expansive, with episodes taking place in both Paris and the Catskills.

Every aspect of the show continues to work in perfect harmony.

The acting always rises to the quality of the script.

Borstein remains pitch perfect in her role as a diminutive talent agent and argumentative transient.

Zegen makes a character likable who would normally be seen as annoying at best and a villain at worst.

Joels relationship with Midge continues to evolve in season two in frustrating yet utterly believable ways.

Consider all those Emmys retroactively earned and throw him a few more while were at it.

Abe Weissman is the TV dad we deserve and need right now.

Loyalty to the person who signs the checks.

Not the person you like more… AMERICAN loyalty!

Then theres Rachel Brosnahan.

Brosnahan is beyond perfect.

She simply… is.

Shes Midge Maisel funny, beautiful, charming, and weird.

The show cant possibly work without her.

And when it works with her, the results are stunning.

Each and every one is hilarious and utterly captivating in its own way.

Theyre among the most astonishing feats of television writing in recent memory.

And thats the thing: this is such a TV show.

It could be watched carefully, or merely in passing.

It could be binged, or be the subject of live watching parties every week with friends.

In season two, The Marvelous Mrs Maisel operates in a very similar fashion.

Its entertaining and charming enough to simply be enjoyed but also rich enough to be appreciated.

Thats just going to happen with ten-episode seasons.

Why do we do this whole TV thing?

So we can watch stuff likeThe Marvelous Mrs Maisel, of course.

The Marvellous Mrs Maisel season 2 arrives on Amazon Prime on 5 December.