Batman V Superman: Dawn Of Justice has the advantage of following what Marvel has already done.

Can DC make the most of it?

The challenge for Marvel is how to keep this going.

What was once the alternative becomes the mainstream, and reacting against a successful style seems fresh in comparison.

Heck, it was depressing.

Considering all the previous iterations, thats no mean feat.

Their big advantage is a chance to improve upon a successful formula by being different.

In some ways theyve already done this.

Its also tweaked the conventional narrative withMan Of Steel.

To actual diverge totally from the template established is unlikely.

Optimism is, though, a persistent pleasure.

However these are marketing, and thats what marketing is supposed to do.

The other risk is that they overcompensate, short-term, by trying to give the audience what they want.

This trailer contains spoilers.

Arguably too many spoilers.

Fundamentally, though, this is an issue of tone rather than plot.