Even then, a simple film trailer has evolved into a five or six minute taster in some cases.
Yet it wasnt always so.
We never met a person who did.
But then they went and got all slick, taking all the joy out of the in the process.
They told us about their websites, about the latest gossip, and about their sodding loyalty cards.
The gold is the look on Mrs Dawsons face at the very end.
It was one of the few adverts that united teenagers and older than teenagers in mirth.
We hope Sheila is still as happy.
Kia-Ora
There were two different, equally notable Kia-Ora adverts doing the rounds.
The second talked about a hard-working projectionist, not having time to pop out for a beverage himself.
However, picture it every single time you went to the cinema for years.
It almost made you pine for Ray at Reef Radio, with his particularly smug brand of smirk.
Marvellous work from the Weetafolk.
The camera operator clearly leered at a Westlers hot dog in the manner that others may stare at porn.
As well they might.
That said, the hit rate of the individual adverts was really very strong.
If we had to pick a favourite?
We like lots of them.
Wheres the nostalgia in that?
Nope, this is the one that used to get the audience singing along.
The local Tandoori
Finally, the ad we miss the post.
After a night out at the movies, what do you most desire?
The curry house around the corner.
