The Emoji Movie took two years from rights acquisition to get to the screen.
Here’s what happened…
This article comes fromDen of Geek UK.
Just ones who found themselves working on a fast-tracked movie that was seemingly made purely for business reasons.
Not far back in time, either.
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This is important.
At a push, you could squeeze that to three.
We shall be coming back to this point.
But Sony really wanted this one.
The deal was announced at the start of the week that saw Sony releasePixelsin cinemas, interestingly.
Sony already had a director, the basics of a story idea, and product placement marketing in place.
The pitch for the film came from director Anthony Leondis.
- Back then, hed all but completed work on a feature for DreamWorks Animation calledB.O.O.
Bureau Of Otherworldly Operations.
Leondis, though, had a plan forThe Emoji Movie.
Sony, Warner Bros and Paramount were the ones who showed interest.
A text message with an emoji attached duly pinged on his phone, and inspiration hit.
The production came together quickly.
That left no margin for error.
A hard deadline was in place.
By then, though, the film was arguably already in profit.
In fact, thats underselling them.
It sold spots to popular apps, to make them an integral part of the films storyline.
There are hardly tips of the hat, either.
Theyre integral parts of the storys journey.
Sony, in fact, moved the release date ofThe Emoji Movieforward by one week as production progressed.
What there isnt is a good film.
I suspect my hope is a forlorn one.
