This piece contains article originally ran onDen of Geek UK.

It contains spoilers forBatman V Superman: Dawn Of JusticeandTerminator: Genisys, albeit ones revealed in their trailers!

There have historically been problems, of course.

Ad content continues below

Its not as if trailers are that easy to avoid.

Sure, you dont have to watch them when they appear online.

Theres generally a teaser/first trailer a good six to 12 months before.

Then, three months away, another meatier promo.

And finally, whats gradually becoming known as the payoff trailer.

After all, you cant have three identical trailers.

Each has to reveal something more about the movie.

Now, a quick caveat or two.

But still: wasnt it worth holding back the reveal of Doomsday?

Wouldnt he have been something worth discovering in the movie?

Right now, his reveal feels unnecessarily spoiler-y.

Abrams was very much of the view that trailers should tease and excite, without giving the game away.

The days of a novelization giving away the twist inThe Empire Strikes Backare, thankfully, behind us.

Its not justStar Warsthats found a way through this, either.

Aside from one international trailer, in hindsight Disney and Lucasfilm deserve credit.

Heck, only now are they even releasing details as to who has surprise voice cameos in the movie.

Thats respecting an audience, while selling a movie at the same time.

Thats got to be a decent way forward, right?