Spider-Man: What Makes a Box Office Hit or Flop?

The Amazing Spider-Man 2 flopped.

Spider-Man: Homecoming hit.

But which has grossed the most money?

By now, weve all been well schooled in how the Spider-Man movie franchise has played out.

Then, in came Marc WebbsThe Amazing Spider-Manreboots.

Now, though, its happier times.

Rightly so, too.

All well and good, right?

Well, sort of.

Because what all this highlights is an anomaly in box office reporting.

In fact, quite the opposite.

But then, and only then, will it overtake the box office totals ofThe Amazing Spider-Manfilms.

Inflation-adjusted, it might fail to reach them.

Theres clearly more to calculating revenues that taking the box office and subtracting the budget.

Off the back of the former, Sony abandoned its Spider-Man movie universe.

With the success of the latter, two spin-off films have already been announced.

But why is that?

Its, at heart, to do with expectations for me.

The trend was downwards.

Theres a spark and a half thatThe Amazing Spider-Man 2lacked.

Kevin Smith once argued that audiences shouldnt worry about box office.

Hardened movie fans know thats not the case, though.

Box office matters, and we all know it.

Yet maybe in the case of Spider-Man, a bit of Smiths point has been proven.

That we all got too busy enjoying the film, we didnt really notice how much money itd made.

We know its done enough to keep the sequel plans motoring, and thatll do.

Its a vastly different reaction to the oneThe Amazing Spider-Man 2got, isnt it?

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