Screening Room: What Is It and What Does It Mean for Cinema?

A new streaming service aims to bring us the latest cinema releases at home - for a cost.

We take a look at Screening Room…

This article originally appeared onDen of Geek UK.

Already, the idea has received both strong backing and vehement rejection from some of Hollywoods biggest names.

The system isnt necessarily without its merits.

So what is it that they like about Screening Room.

Well, you dont have to look far to see how greatly technology has changed our viewing habits.

Audiences are still hungry for entertainment, but the demand is acting like for greater flexibility and better value.

It does not play off studio against theater owner.

I responded to that system mostly because it actually is beneficial to the exhibitors, Abrams said.

Its not just filmmakers who like the sound of Screening Room, either.

Those are some great names to have on-side.

But the filmmakers in the opposing corner are big Hollywood players, too.

Christopher Nolan concurs with Cameron and Landaus view.

The news thus far seems decidedly mixed.

Speaking to the outlet, Cinemark boss Mark Zoradi was non-committal at best.

The exclusive theatrical release window makes new movies events, NATO wrote in a statement.

Success there establishes brand value and bolsters revenue in downstream markets.

So is it the future?

Because lets face it, its on the big screen where movies truly belong.