What is it exactly that you do?
And yeah, we sell the DVDs, we organise live events.
Its the thing that most excites us about live events.
With TV and radio, you obviously broadcast the stuff out.
With digital mediums, you have the opportunity to have people come back to you.
And live is just the same.
TV entertainment is changing, the way people consume the products that the BBC is making is changing.
The reason for it is fan generated.
Its got to be the Tardis.
you better fly it, it needs to take you somewhere.
That leads you to the immersive experience part.
Its a time entry experience, so theres a limited number of people per hour who can go in.
We sell tickets on that basis.
But theres no question of you not being able to get inside the Tardis.
And hes got a plan to double-check itd all be alright, because he saw it coming.
But he needs you to fly the Tardis, and Amy Pond is not around.
It runs from there.
It wouldnt be any use if you couldnt get in there and touch the Tardis.
Theres not going to be people preventing you from getting to it.
But thats down to your personal choice, obviously.
Having actual Tardis sets in it, for instance.
Weve also got the Peter Davison Tardis set.
Nothing like this has been done before.
Is the longer term plan to take this around the country, once its completed its run in London?
And when I say permanent, youll measure it in years and not months.
But once weve opened our doors and launched this, well be looking at what we do withDoctor Whonext.
There arent other companions, or actors from the series, involved in that side of it, no.
And theres been middling feedback from it.
What do you say to people who do question the price of these events?
You cant put that on on the cheap.
I challenge you to go to an arena show, though, and not pay [that amount].
Weve had almost entirely positive feedback, genuinely.
With people taking their families to aDoctor Whoshow, and what a great way it was to experience that.
TheExperienceis the second big event in two years.
What do you have planned next?
Well, its fair to say that we have designs on doing more stuff withDoctor Whoin the future.
But what we dont want to be doing is hittingDoctor Whofans over the head 18 times a week.
We do very much want to develop what we did in live entertainment outside of the UK.
A lot of the things we do withWalking With Dinosaurs, for instance, have worked well internationally.
Philip Murphy, thank you very much!
Ticket booking forThe Doctor Who Experienceis open now.Find more details here.
