The Walking Dead: How AMC Harnessed the Power of Fandom
On Sept. 14, AMC launchedThe Walking DeadFan Rewards Club. This is a novel, intriguing concept. Its also not one were used to seeing on television. What AMC has done withThe Walking Deadis finally bridge the gap between corporate speak and geek speak. Words like fan and consumer often mean the same thing. IfLostrepresents the time thatfandom culture went mainstream,The Walking Deadrepresents the time that fandom culture went corporate. I understand there is a rough connotation that comes along with the phrase corporate....