Where the console market has flagged, mobile gaming has soared.
One year after that address to investors, Iwatas stance began to change.
Then we come to the third prong of Nintendos future strategy: its mysterious NX console.
If that sounds vague, its intentional.
What that Tokyo press conference does give us is a fairly clear road-map for Nintendos next couple of years.
Since 1989, Nintendo has run its business on two lucrative strands: handhelds and home consoles.
Today, Nintendos historical successes far outweigh its failures.
I am still wary of the category.
That wariness isnt unjustified.
But there are, surely, only so many match-three puzzle games the market can stomach.
Nintendo has said that its first mobile game could arrive this year.
While Nintendo looks to expand its horizons, it still has its core audience to maintain.
While that audience may not be as colossal as it once was, it remains numerous and fiercely loyal.
Of course, we dont yet know what the NX is.
Whatever the NX turns out to be, its timing and design will be critical for Nintendo.
All of this amounts to a huge undertaking, and Nintendo obviously has a strategy mapped out.
The DeNA deal could spell the beginning of a lucrative new era for both companies.
