This article comes fromDen of Geek UK.
Were all pretty well schooled on the drill now.
For every big movie, there are likely to be three trailers.
But its in the cinema itself that a few little things are being tried out.
The preamble before a film starts is, charitably, getting exhausting.
How, then, can studios make people notice trailers more?
Well, one or two refurbished wheezes have come to the fore this year.
Thus, the trailer in question was introduced by Charlie Hunnam and Guy Ritchie.
They did a little preamble, priming us all for the promo that was to follow.
He certainly looks very different from his breakthrough role inQueer As Folk, over two decades ago.
He also spent a good chunk ofPacific Rimin a giant machine.
It hit me primarily because a woman behind me said what I suspect many were thinking: Who arethey?
But Im not sure the double bill at the front ofKing Arthurhelped recognition enormously.
But this does seem to be a thing.
Ridley Scott recorded an intro for at least one piece ofAlien: Covenantpromotion I watched.
Both Gadot and Pine are extremely good value in theWonder Womanmovie.
The recorded intro to the trailer?
Less comfortable, Id say.
I do question, though: does having an introduction make people pay more attention to the trailer?
Does it result in more people buying a ticket for the film thats being promoted?
I think whats been more successful is something that Warner Bros has tried with the promotion for Christopher NolansDunkirk.
It helps, of course, thatDunkirklooks rather special.
I think most of us are weary of the formula thats clearly used to put them together too.
