Hearing the word charming delivered without a note of someones just burped sarcasm is becoming a rarity.

Unless youre marketing a rural B&B, charm isnt a quality coveted by many.

It carries with it a sense of the quaint, the out-of-touch, the deceptive even.

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Hand-embroidered nighties, barge-painted spoon rests and men with hidden agendas can be charming, but comedy?

Havent edginess and irony succeeded charm in that arena?

Charming is the only word for it.

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With a few changes, the twelve-minute short gently morphed into the first series.

Co-writer and producer Chris ODowds character is a cannily used adjunct to the main action ofMoone Boy.

Theyre adorable simpletons, and impossible not to warm to.

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Genuinely cheering comedy thats not cloying.

The animated segments are whimsical and fun, characterising Martin Moone as an imaginative dreamer.

The periods television is well-represented too, thanks to the constantly-on Moone family TV.

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ODowd sums upMoone Boys attraction in his explanation of why director Declan Lowney is so well-suited to the show.

Hes perfect for something like that because hes very open, and hes got a big heart.

You dont want anybody with a cynical mind to get their hands on it or to make it ironic.

Untrammelled, un-cynical, warm-hearted comedy.

Series three has already been commissioned.