The bit of Marvel Studios that everyone’s really trying to copy?
The seemingly unstoppable marketing machine… Nobody is expecting that not to happen again with next yearsAvengerssequel, that Joss Whedon recently wrapped production on.
Disney has another, withStar Wars, whilst Fox is playing withX-MenandFantastic Four.
Universal has put a classic monsters universe into motion.
Warner Bros is lining up its DC properties, even if its not naming most of them yet.
But you could bet its looking at similar spin-offs elsewhere.
Youre all likely to be familiar with the process.
However, Twitter reactions tend to be encouraged.
Thus, for pretty much every Marvel film, the initial swarm of Twitter responses is hugely positive.
Articles compiling these reactions follow, and the balloon of hype gets yet more air.
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Then the reviews proper land.
Even if there are naysayers in there, its often very hard to find them.
For theres such enthusiasm for what Marvel does, that theres a major thread of positivity for the movies.
Granted, the quality of the films themselves has much to do with that.
But it seems particularly pronounced with Marvel.
No studio has harnessed fan interest and positivity as compellingly, and every announcement is savoured.
Were guilty of good chunks of this, we should note.
The other week, for instance, Joaquin Phoenix was linked with the role ofDoctor Strange.
That was the first bit of the story.
But then, the web was ignited again when someone said theyd seen Phoenix buying Doctor Strange comic books.
Done deal, it seemed.
Free publicity for a new Marvel movie, without it lifting a finger.
Even when Marvel has a blip, its temporary.
Marvel has, though, earned its position.
The truth is some way away from that of course.
Behind the proverbial walls of Marvel Towers, theres clearly some harsher stuff going on.
Yet when its presented to us, it all seems to work.
you’re able to also contrast the differing approaches both employed when they hit a critical blip.
Marvel stayed with the process, brought in a new director, but didnt change its narrative path.
And thats the key here: the core fans.
Everyone else is struggling with that.
Its following in in Marvels path in teasing release dates too as well, the latest Hollywood trend.
Marvel, notwithstanding theAnt-Manblip, has kept that core ofr enthusiasm in tact, and tended to it first.
It makes good to very good films, that get very good to excellent reviews.
Surprisingly, perhaps, Marvels marketing elixir is comprised of surprisingly straightforward ingredients.
Which makes it all the more surprising that nobody has managed to really come close to matching it yet.
As Warner Bros showed last week, though, its not for the want of trying.
For the time being, though, Marvel remains the firm experts.
