Is The Simpsons relying too heavily on gimmicks?

Warning: contains spoilers for this weeks episodes ofThe SimpsonsandFamily Guy.

Its not selling out, its co-branding.

Of course, for more cynical viewers, the main takeaway will be that the death didnt matter.

All of the best jokes in the episode come out of a tongue-in-cheek, self-deprecating tone.

With that in mind, Groening seems to have gotten over that in time to promoteThe Simpsons Guy.

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