Independence Day 2 and 2016’s underperforming sequels

A spluttering opening weekend makes Independence Day 2 the latest sequel to underperform in 2016.

As Emmerichrecently said himself, If you went by the critics, I shouldnt make movies.

So whats going on withIndependence Day: Resurgence?

So whats going on?

Lets look at each in turn.

There was a time when entertainment was scarce yet cheap.

Above all,Deadpooldidnt just provide what most of 2016s sequels have offered: more of the same.

There was a time when a law of diminishing returns applied to sequels.

A good case study for this: thePlanet Of The Apesfranchise.

The one after that was made for $2m and brought in $12m, and so on.

Yet its possible weve now become inured to spectacle alone.