Hunt the Truth is the most elaborate and impressive ad campaign the Halo franchise has ever had.

Here’s why it’s vital to the lore.

This article contains spoilers for theHalofranchise and theHunt the Truthpodcast.

Halohas a history of using marketing in a unique way.

Putting the characters in real world context helps blur the line between fiction and reality.

It makes the story seem more convincing and close.

This was a big chunk of the ad campaign forHalo 3.

Hunt the Truths podcast format took this to a dramatic extreme, though.

At first, it framed the audience as listeners to an underground transmission.

His investigations provide the push for the first season ofHunt the Truth.

They also tied into the rest ofHalo 5s marketing campaign.

The characters shine inHunt the Truth, and the radio transmission format is used to its full extent.

The Spartan program operated on the same mentality.

Originally, Spartans were meant to keep human colonies in line.)

Halohas always had a large contingent of female characters, andHunt the Truthadds to them.

Female friendships and female leaders are key to the story.

I didnt have to worry about who had or had not been marginalized.

The story gave its female characters a lot of time to shine.

The story doesnt veer away from letting these characters hold the weight of the narrative.

Maya/Fero is in a unique position in that she remembers.

This switch in perspective is part of what letsHunt the Truthtell stories a video game couldnt.

How could Feros recordings have survived if she died?

The story answers this neatly by revealing that BB perserved them.

HaloExpanded Universe fans will recognize some pre-existing characters, too.

The newly-voiced BB (Peter Serafinowicz) seems perfectly in character compared to his first portrayal in theKilo-Fivenovel series.

The scene in the Kig-yar ship shows the strength of the sound editing inHunt the Truth, too.

Chiefs guilt or innocence was not the major driver ofHalo 5s plot.

Instead,Hunt the Truthwas more about revealing the truth about the Spartan program than of Chief himself.

LikeHalo 5, it didnt add a lot of personality behind the mask.

The central question ofHalo 5was not the questionHunt the Truthhad been asking all along.

It was not Is the Master Chief the hero or the villain?

But Osiris motivation didnt have much behind it except for ONIs orders, and fans reactions to Osiris varied.

Hunt the Truthcame at that idea from a different angle.

The podcastdidinclude the Guardians, tying into the events ofHalo 5by including the giant robot-artifacts rising from underground.

Megan Crouse is a staff writer.