You have a partner that respects your [business] model and another one that doesnt.
Youre going to give the screen to the partner that respects your model.
(Interestingly, Disney, along with Paramount, have yet to commit to the new VOD service.)
Modern technology and consumers habits no longer lend themselves to film at the cinema.
While it will always have an audience, its an increasingly fragmented audience.
It just has to adapt.
Below are a few ideas on how things could change (or not).
I dont have a business mind, so some of these are probably unrealistic!
Its just a bit of open thinking from a cinema fan…
Maintain the status quo
Cinema chains can just try and ride out the storm.
Well, it worked once, I guess.
However, with home cinemas becoming increasingly cutting edge and grand, this isnt so achievable now.
They need to change.
You would only ever see the latestTransformersfilm at your nearest big cinema.
Clean up their act
I like going to the cinema.
It will always offer the best screen, sound and experience to view a film in.
Except a lot of the time it doesnt.
Would it really be asking too much of the chains to take a bit more pride in their cinemas?
It might be little things like this that would tempt people back.
Go indie
Taking inspiration from independent record stores is behind this option.
Those are just a couple of thoughts on the state of cinemas.
The threat to their existence is very real and increasingly urgent.
