We look at some of the reasons why this summers blockbusters arent doing as well as expected.
A few months back, I wrote a piecepredicting the summer box office.
The few attempts at doing something original have also failed to pique moviegoers interest.
Those months have become increasingly crowded, forcing studios to look at other seasons to release their movies.
Its $183 million worldwide take so far is not even enough to cover the $170 million budget.
It has a long way to go to make back its $135 million budget.
Still,Warcraftcant be considered an original film since its based on a popular video game.
),The Divergent Series: Ascendant,Cars 3, and evenBad Boys 3(!)
Theres more optimism forGuardians of the Galaxy Vol.
With the right marketing, all of these stand a chance to do well.
But studios cant expect everything to hit just because its the summer and its a sequel.
If they dont learn this lesson now, they might be in for another long summer next year.
