Admittedly, that may be a biased assessment.
The same audience whod see Ridley ScottsPrometheus, or James CameronsAvatar.
And theres the big problem.
What happens when a director-led franchise loses its director?
JJ Abrams is gone, lured away by his the opportunity to direct his childhood favourite,Star Wars.
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[related article: Is the Star Trek Franchise in Trouble?]
And why should they?
Whatever you think of Abrams movies, they werent about that.
If longtime fans dont like the current incarnation ofStar Trek, its because the current incarnation doesnt resembleStar Trek.
Abrams reboot made little over twice its budget, and the sequel two and a half times its budget.
Another question, then: why isStar Trekspending so much time trying to capture viewers who dont likeStar Trek?
Almost everyone knows someone whos intoStar Trek.
In many ways, its the template for modern fandom.
To any other franchise, several generations of devotees would be a gift.
The best way to make any newTreka success?
It might just be to give them what they want.
The same thing that made them fans in the first place: nothing more complicated than goodStar Trek.
UPDATE: 5 new director names have emerged for the next Star Trek movie.
