Meet the film reviewer who gave Warner Bros a review even better than a five star rave…
This article comes fromDen of Geek UK.
Instead, the focus turned to the other four contenders.
And then there was another notable moment.
But Morgenstern was unsettled.
The review wasnt due in print until the following Monday, but already, he was having second thoughts.
Seeing the film again cemented them.
He sat in the midst of an audience that went crazy for the movie.
It hit him hard how hed got this one wrong.
On second viewing, he realised oh shit, Ive missed the boat.
He immediately started writing a second review.
But Morgenstern persuaded his editor to let him run another piece.
He went on to rave about the film.
Warner Bros marketing department sprung into action.
But when Joe Morgenstern changed his mind, that pivoted it.
It made news and from there, the movie started to have a life of its own.
The film itself celebrated its 50th birthday this year, and remains as sharp and strong as ever.
