Unfortunately for them, when it comes to the classics, less is often more.

The most valuable commodity a company can have is a successful brand.

A brand transcends the world of comics and can be exploited on countless multi-media platforms.

The worst thing a creative endeavor can do these days is dilute a brand.

Take Green Lantern for example.

Geoff Johns brought the perennial low/mid-range seller to new heights of modern success.

DC saw each Watchmen character as its own brand.

Len Wein and Steve Rude do not craft a poor comic.

Not by any means.

But the cover of the book saysWatchmen, and whether DC realizes it or not, that means something.

Far in the future, Moore and GibbonsWatchmenwill still exist and still sell, just like any literary classic.

When people buyWatchmenon Amazon, whatever collection contains this lesser attempt will be recommended to them.

Thus, the originalWatchmenbecomes a watered down experience because of the unneeded additions tacked unto the fictional world.

Wein cant even be blamed as DC editorial let it fly.

The mission statementBefore Watchmenwas to add modern storytelling perspectives to the original.

It is not indicative of whatWatchmenis, was, and will be.

Story:4

Art:8

Overall:5

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