This weekend saw Eddie Murphys latest film, Imagine That, bomb at the US box office.

Where, though, can Eddie Murphy go next?

It doesnt help that Brian Robbins, the man who helmedNorbitand the aforementionedMeet Dave, is calling the shots.

But then perhaps, if he keeps failing to take risks, thats what Murphy deserves.

But, outside of an animated movie, when was the last time Murphy was consistently funny on film?

It certainly hasnt happened this decade.

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1.

This takes some talent.

Start swearing againSeriously: these family comedies arent working, and you must know it.

WatchRole ModelsThat little kid in that?

You used to be that funny, Eddie.

You should have talked to him on the set ofImagine Thatand picked up some tips.

And it also proved that hes a good actor, too.

When none of us were watching his new movie.

DitchBeverly Hills Cop4This film is, surely, not the way to go.

We love you in action comedies.

ButBHC 4is the safest, most boring way you’re able to go.

And John McClane you aint.

Choose better directorsIts obvious, but still being missed.

Brian Robbins may be a lovely man, and weve no ill-will towards him.

But look at the two films youve made with him.

There are clues there, Eddie.

Also: Brett Ratner is not the answer, in case youre wondering.

To take on a film that you know wont hit, but might actually raise your acting stakes?

Try it, Eddie.

Not every film you make has to result in a big cut out of you in a cinema foyer.

Try stand-up againRe-connect with that live audience.

Remember what it was that made you so good at this in the first place.

yo try and remember.

Choose better scriptsThis is the killer.

At the very least, go in that direction.

And avoid anything with a Roman numeral in it.

We write all this as lovers of Eddie Murphy at his finest.

Wed just like to see him anywhere near that point again…